Users are Not Always Right!

But their way of thinking can be leveraged.

Have you ever gone online to check if your favourite conspiracy theory is true, and you end up only reading the stuff that agrees with your point of view?

Congrats! You’ve just been played by Confirmation Bias!

So, what is Confirmation Bias?

Confirmation Bias is a mental shortcut where we seek out information that supports what we already believe and ignore anything that contradicts it. It’s like your brain is wearing rose-colored glasses, only seeing what it wants to see.

Example: Imagine you believe that cats are better pets than dogs (which, let’s be honest, could be true). When you Google “Are cats better pets than dogs?” you’ll probably click on articles that agree with your belief and skip over the ones that don’t.

Why does Confirmation Bias matter in UX?

In UX, Confirmation Bias can affect how users interact with your product. Users tend to gravitate toward features or information what they already know or believe. This can make it harder for them to explore new ideas, adopt new…